Feed your leads

How to combine a bold and ambitious corporate vision with a mission of high ethical and environmental value?

3.2 Comunicazione Agency of Padua launched in mid-2021 the project “FEED YOUR LEADS”, designed to actively engage on one side the agency itself, on the other new leads and potential prospects in an ecological cause with concrete and measurable results, inserted in a precise mission that redesigns and at the same time enriches the corporate vision itself. The proposal is to make a bilateral commitment to the environment, against the climate crisis. Part of the investment that companies will decide to make in the new business and marketing strategies proposed by our agency will be converted into “green credit”, that is reinvested in the purchase of trees through e-commerce platforms notes, tested and traceable. The plants will be distributed in various parts of the world and cultivated to relieve microeconomies in difficulty, but also to combat pollution, deforestation, depopulation, erosion, building speculation, global warming.

Why did we choose this path?

Let the facts speak. Like these:

Deforestation in the Brazilian Amazon increased by 22 percent between August 2020 to July 2021 compared to the previous period, setting a record in the last 15 years. Deforestation in the world’s largest rainforest has been 820 thousand square kilometers in over 40 years of measurements. (source tg24.sky)

On Tuesday, June 29, 2021, the thermometers of Lytton, a Canadian village located in the province of British Columbia in Canada, recorded a temperature of 49.6 ºC, the highest recorded in the recent history of the country, with dozens of deaths from too much heat. Still waiting to validate the 48,8 series C recorded in Sicily last summer. (source ABC.net)

In Italy glaciers continue to lose mass, with pilot sites monitored in Piedmont and Valle d'Aosta that risk complete degradation by 2040; the seas continue to warm, with temperatures increased by more than one degree in the last 30 years, and to rise (eustatism) with consequences such as coastal erosion or soil sinking (subsidence) that are already having irreversible effects, just think of the Venice case. (source Snpa)

Why did we choose this path?

Let the facts speak. Like these:

Deforestation in the Brazilian Amazon increased by 22 percent between August 2020 to July 2021 compared to the previous period, setting a record in the last 15 years. Deforestation in the world’s largest rainforest has been 820 thousand square kilometers in over 40 years of measurements. (source tg24.sky)

On Tuesday, June 29, 2021, the thermometers of Lytton, a Canadian village located in the province of British Columbia in Canada, recorded a temperature of 49.6 ºC, the highest recorded in the recent history of the country, with dozens of deaths from too much heat. Still waiting to validate the 48,8 series C recorded in Sicily last summer. (source ABC.net)

In Italy glaciers continue to lose mass, with pilot sites monitored in Piedmont and Valle d'Aosta that risk complete degradation by 2040; the seas continue to warm, with temperatures increased by more than one degree in the last 30 years, and to rise (eustatism) with consequences such as coastal erosion or soil sinking (subsidence) that are already having irreversible effects, just think of the Venice case. (source Snpa)

Why “Feed your leads”? Because leads should not only be found, but approached, cultivated and sensitized. In fact, we believe that every company, including ours, must engage in concrete actions to contribute to a reversal of the course, in the hope that we will no longer speak only of climate crisis, but also of strategies and concrete investments in defense of the future of our planet and of all that it will have to guard in the course of the next decades. We sow strategies, we feed leads, we save our future.
progetto the lead tree

#THELEADTREE

Because our versatility and transversality allow us to be much more competitive than those who have focused only on one sector or only on one branch and one area of expertise.
They are companies like yours: curious and looking for innovation that wants to make a difference.
We have a very different approach than many other agencies: we apply the technique of decontextualization, making our lead find services and offers in moments and places unexpected for him. Wonder is the key to our success. It is precisely there that we can attract the maximum attention of our potential contract and convince him that we have exactly the answers he was looking for. Decontextualizing to deconstruct and rebuild is our best strategy to create new partnerships with customers and suppliers and take them where they didn’t even imagine they could go.
Working with us means acquiring a thought and a lateral view of things, broadening our gaze to everything that surrounds us and that becomes an added value for our marketing and communication strategies. To do this, however, the know-how is not enough: because if it is true that the best pasta is always the one that an italian mother makes, even our marketing has the ambition to be the best. Try to believe.

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