Apicoltura Tait

Apicoltura Tait's ambitious project enabled us to win the Agorà award and add an important milestone to our professional journey.
Created entirely by Carlo Bazzolo, owner of the 3.2 Comunicazione agency, the project involved designing packaging for the company that breeds bees and produces 100% natural honey, with the aim of promoting not only the brand but also craftsmanship and Italian manufacturing.

Packaging

Furthermore, for the creation of the packaging, we were supported by Grafiche Antiga Spa, which developed specific dies for cutting the latter, giving the jar an external appearance in the shape of a hexagon and which, joining them horizontally one above the other, entirely recalls the hive of bees. An extremely simple, natural and artisanal product, but with a strong and identifying character.

Agora Award

The recognition won for the Agorà project has also allowed the launch of Apicoltura Tait honey on the market at a national level, thus increasing not only sales but also positioning itself in an excellent way in the various points of sale in the sector.

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Analisi strategica

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