Aperol is the well-known iconic brand of Italian aperitif, synonymous with conviviality and socializing. Known for its distinctive taste and bright orange color, Aperol has carved out a place of honor in the hearts of Italians and aperitif lovers around the world.
We implemented a strategy that integrated NFC technology to facilitate direct interactions between consumers and the brand. Each event was designed to offer a unique interactive experience, allowing participants to connect with Aperol in an innovative way.